The Star system had a major impact on the movie industry. It basically meant that different stars represented their own studios and were famous for a specific genre. Stars were also used for advertising or promoting a specific brand or item and even other stars in their studio, being that they also were paid to advertise the studio they belonged to.
The beauty of the Star System was that every star had a genre; some stars would only appear in gangster films, while others belonged to romances or musicals. Stars often played the same role or characters with the same traits as the previous. If you knew who was starring in an upcoming film, you would be able to tell what the movie was about and if you would enjoy it.
Judy Garland, for example, was a musical genre star. If you knew she was starring in a film, you knew she was going to sing and dance a number or two. From Andy Hardy to the Wizard of Oz, she kept the persona of a hopeful and sweet musical performer for MGM.
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