Blog Assignment 1: Hegemony

Hegemony influences our culture by playing a substantial role in the media; it is used in advertisements to create an image that is the ideal yet unattainable. A good example of this would be company ads in fashion magazines “framing” the woman we all should be. The media and hegemony market the image of the perfect body or woman that no one is, but can be if you dress like or buy the products the women are using in the advertisements. Below is an example of the "ideal" woman in our culture in a Ralph Lauren advertisement.

Photoshop skinny!!